Burna Boy’s #TWICEASTALL album is actually a world class project as it was properly put together!
It is currently topping charts in 54 countries across the world as well as setting a new record on the billboard charts for African artists. ..
The features on the album were very strategic and exceptional as well as perfectly executed to meet world class standards, cutting across Europe, America and Africa.
This is what really caught my interest, the features and collaborations, Puff daddy Executive producing the album was an act of genius from Burna boy and his team.
From Chris Martins of the award winning British band coldplay (Monsters you made) and the talented Stormzy (Real life) representing the Great Britain, To the legendary Yossou Ndour from Senegal (Twice as tall) repping Eastern Africa , Souti Soul (Time flies) repping southern Africa to Naughty by Nature, P.diddy and Timbaland (On naughty by nature & Production credits) rooting for America , it actually made the album very sophisticated to reach out to every corner of the earth that f^cks with afro beats.
The album is already breaking new grounds and setting new records for African music in the international market.
The PR and promotions for the album can never be over emphasized as his team actually put in a great work.
There is actually a lot to learn from this as Twice as tall will definitely get more than one nominations at the 2021 Grammy awards and winning it will definitely make The Port-Harcourt born Burna boy the greatest artist of his generation.